John Lewis Christmas advert stars Broadstairs boy Hudson Trindall as Elton John

Credit YouTube  evan youtuberuk/15maio2011

As the familiar dulcet sounds of "you can tell everybody, this is your song" play, you watch the reverse trajectory of Elton John's musical career, beginning in present day. We then see a series of flashbacks from throughout his career, showcasing various performances of the track and its initial studio recording.

This year department store rival Debenhams was criticised for releasing a Christmas advert similar to John Lewis's 2017 offering.

An aspiring young star from Kent features in the new John Lewis Christmas advert.

John Lewis' Christmas advert 2018 has finally arrived!

"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".

The Christmas season doesn't really kick off in the United Kingdom until the annual John Lewis Christmas commercial is unveiled.

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The ad first airs on television on Thursday at 9.15pm during ITV's Dark Heart, although ITV viewers may have noticed that the theme tunes to some of the channel's shows including Coronation Street and This Morning were played exclusively in piano notes on Wednesday to tease the advert's premiere.

Each year the retailer brings its A-game with something to tug at those festive heart strings, and just when you thought it had peaked and could do no better, the LADs only go and rope in ELTON JOHN.

"That's the magical feeling we wanted to bring to life this year".

The move comes ahead of John Lewis' much-anticipated Christmas campaign, which is reported to contain a starring role for the musician.

The John Lewis advert launched this morning but has been teased throughout the week, and you probably didn't have a clue.

This will probably be classified as a very John Lewis ad but actually it's a very understated story which is fundamentally about a little boy who gets a piano and how it changes the course of his life.

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