Apple to reveal new iPhones and Apple Watch

Apple Watch Series 4 COUTNDOWN: Apple Event 2018 News, Release Dates, Prices and MORE | Daily Star

The XML file revealed the new upcoming Apple Watch Series 4 name as well as sizes of watch bands which are 40mm and 44mm.

Apple wants users to upgrade to newer, more expensive devices as a way to boost revenue as global demand for smartphones levels off.

Apple holds special event Wednesday, and excitement is building up over another expensive iPhone.

"There's no real game changer on the table", Hal Eddins, the chief economist at Apple shareholder Capital Investment Counsel, told Reuters.

Although there is generally a lot of excitement when it comes to Apple events and its products, the event on September 12 could become one of the more memorable events to date.

Apple uses the S suffix when it upgrades components but leaves the exterior of a phone the same.

Apple also is expected to release an iPhone with minor updates to last year's $1,000 model and another version made of cheaper materials, including a 6.1-inch LCD screen.

The AirPower charger was announced previous year with the promise of being able to wirelessly charge an iPhone, Apple Watch and AirPod wireless headphones all at once. While the new Watch models are thinner, Apple says they also have larger screens, providing displays that are over 30 percent larger than those of the Series 3.

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Reporting by Apple analyst Ming-Chi Kuo, 9to5Mac and others throughout the past year suggests Apple will release an updated version of its latest iPhone X model, to be known as the iPhone Xs.

Rival Samsung Electronics Co Ltd has a few models that cost almost as much as Apple models, but the bulk of its line-up, like that of other phone makers, consists of cheaper models.

The iPhone XS and XS Max feature improved dual 12-megapixel cameras, with better True Tone sensors and fast 1.8 aperture lenses.

It's been reported Apple will also change its naming convention for the new model and dub it the iPhone Xs Max, dropping the "Plus" suffix that's traditionally been given to larger iPhone models.

The sitemap also confirms iPhone Xr will have a 6.1-inch display, and that it will be available in black, white, red, yellow, coral, and blue.

The FDA said it worked with Apple to develop apps for the Apple Watch.

With the new launches, Apple is hoping to expand its market share in the increasingly competitive smart-phone space.

Apple's event starts at 10 a.m (1700 GMT) at the Steve Jobs Theater at its new circular headquarters building in Cupertino, California, named after the company's co-founder who wowed the world with the first iPhone in 2007.

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