Super Bowl ad kicks off major Tourism Australia campaign

NT News is kicking off the campaign with the petition

He further revealed, "It's a tourism ad for Australia", shutting the buzz on the possibility of a movie based on the original comedy film, which starred Paul Hogan.

THE Territory's own megastar Chris Hemsworth has put his support behind making a new Dundee movie.

The teasers led viewers to believe that Mick "Crocodile" Dundee was lost in the outback, and only the American son no one knew he had would be able to find him.

Hot on the heels of the Super Bowl's blockbuster Tourism Australia ad on Monday, momentum for a real revival of the Dundee film franchise has the support of Hemsworth, who said he'd seriously consider accepting a role after the fun of making the fake teaser.

"Wait, hold up. This isn't a movie", says Danny McBride to Chris Hemsworth in an ad, shutting down ideas for a sequel to Crocodile Dundee. The new $27 million Dollars campaign is aimed at supercharging interest, bookings, and spending by American travelers, with the goal of making Australia the most desired destination to visit among United States travelers by 2020.

A star-studded Crocodile Dundee-themed commercial that aired during the Super Bowl marked the launch of Tourism Australia's $27 million USA marketing campaign, the largest amount ever spent by Australia on a single overseas tourism market.

Could the Crocodile Dundee sequel really happen!?
How you can help bring Dundee back Down Under

Speaking on Seven's Sunrise on Tuesday, the Thor star said he wouldn't be interested in trying to revive the most successful film franchise ever to come out of Australia.

Several of the stars involved in the film, including Russel Crowe, retweeted the petition, while others such as Hemsworth and McBride tweeted links to Tourism Australia and "cheap" flights to Australia, through Qantas and American Airlines. "This new campaign will address this conversion challenge", said Minister for Trade, Tourism and Investment Steve Ciobo in the statement.

"The Super Bowl has the largest reach of any advertising platform in the US, with more than 100 million viewers tuning in across America and many more millions globally".

A key focus of the $50m package is to leverage and grow global tourism to create demand and build awareness for premium Australian wine, which assistant minister for agriculture and water resources Anne Ruston said is one of Australia's most important industries.

"This is the single largest investment Tourism Australia has ever made in the USA market and one we believe will grow annual spend by American visitors to A$6 billion by the year 2020", Steven Ciobo MP, Australia's Minister for Trade, Tourism and Investment said in a statement.

Chris added that he'd need a "great script" before jumping on board, but admitted he is already thinking about his upcoming schedule and if a Crocodile Dundee reboot could work or not.

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