Amazon Prime Exclusive phones will no longer feature ads

Prime Exclusive BLU R1 HD Moto G

And in perhaps even more exciting news, customers who now own a Prime Exclusive device will receive a free update over the next week that will take away lockscreen ads.

Currently, Android phones on the Amazon Prime Exclusive Phones program display Amazon deals and offers on their lock screens.

Amazon's Prime Exclusive Program launched in 2016 with the Motorola Moto G and the BLU R1 HD, both of which had lock screen ads.

Amazon has announced that, starting 7 February 2018, it will remove lock screen ads from its discounted Prime Exclusive Phone program. It's also unclear if smaller, notification-based ads will still appear over the devices. Now that many phones have face recognition and fingerprint readers, Amazon wants to be sure those features work well. The company said it is doing this so that you can more easily use your phone's fast-unlock technologies. A software update will also remove them from customers' existing devices. Here's the full statement. "Customers who now use a Prime Exclusive Phone will receive a free update starting this week with this change, which will remove the lockscreen offers and ads".

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Starting tomorrow, February 7, 2018, Prime Exclusive Phones will be available to customers without lockscreen offers and ads. These handsets are (as the name implies) only available to Amazon Prime subscribers, and they are offered at a discount compared to the normal pricing.

Still, the phones will continue to come pre-loaded with Amazon apps, so you're still buying into the retailer's ecosystem. "With a single sign-on experience, Prime Exclusive Phones provide Prime members quick and easy access to their Prime benefits through a pre-installed selection of popular Amazon apps". The change will be implemented through an update to the Amazon Offers app.

Today, the Prime Exclusive Phone program gets even better.

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