EA's Stock Drops After 'Star Wars Battlefront II' Microtransaction Backlash

Jorgensen concluded by assuring that despite the few issues encountered, the game remains one of the best they have ever done.

Ironically, Jorgensen expressed distate for such microtransactions and payment models in video games. Until the Battlefront II controversy derailed their momentum, EA was having a great 2017, spurred by the continued success of Federation Internationale de Football Association and Madden Ultimate Team and their catalog of popular mobile games. "You want to always balance those two". EA's competitors are happy to compete for the business of brands of Star Wars, and the sort of dismissive and bland apologies EA has offered after bungling one of the surest things in gaming is just as bad of a lack of vision and leadership as Battlefront 2's in-game economic failure itself.

"We pulled up on the MTX (microtransactions), because the real issue the consumer had was they felt it was a pay-to-win mechanic", said Jorgensen during the Credit Suisse conference call.

"It's an unbelievable brand that's been built over many, many years, and so if you did a bunch of cosmetic things, you might start to violate the canon, right?"

China's trade with North Korea sinks in October after United Nations sanctions
But North Korea is unlikely to give in to the sanctions and come back to the negotiation table anytime soon. This has been an alarmingly common combination for United States policy toward North Korea to achieve.

Robinho sentenced to 9 years in prison over sexual assault
After a brief loan spell back at Santos , he joined AC Milan later in 2010 and won a Scudetto in his first season at the San Siro. Robinho , who is now playing for Brazil team Atletico Mineiro , was found guilty of committing the rape with five other people.

Coffee to help power London buses starting Monday
Royal Dutch Shell plc and Bio-Bean team up to help power London buses with a biofuel made partly from waste coffee grounds. It collects waste grounds from high street chains and factories, which are dried and processed to extract coffee oil.

The controversy centers on prompting players to chance money on loot boxes that hold unknown assortments of in-game goods such as devastating weapons, powerful abilities, or items needed to purchase coveted characters like Luke Skywalker or Darth Vader. "I think EA got ahead of itself in presuming that MTX would work equally well in all games". "And we're hearing that from the players who are actually playing the game and engaging in the game. That's the unfortunate reality of making games with a live service component".

EA and DICE don't have a timetable for when we can expect to see the return of microtransactions to Battlefront 2. With that, a Wall Street analyst believes that EA should take the time to right the ship, instead of focusing so much on how it can make additional money from the game. "We think the time has come for the industry to collectively establish a set of standards for MTX implementation, both to fix damaged player perceptions and avoid the threat of regulation". He did say that they are working with Lucas Films to bring some cosmetics to Battlefront 2, but Battlefront 2 isn't like EA's IP they can't change it whenever they want, and he did say that different colored lightsaber might come in the future.

"Star Wars Battlefront II" would have been a force to be reckoned with if it hadn't gotten in its own way. A Pink Darth Vader skin or a Christmas hat for Chewbacca isn't going to destroy the canon any more than putting Rey and Darth Maul, or Yoda and Kylo Ren on the same battlefield.

Related news:

Hot News

isis-killer-beheading-video-story-top Henrikh Mkhitaryan and Marouane Fellaini miss Manchester United train down to Watford
Nov 29, 2017 - 00:24
Meanwhile, Manchester Evening News have reported that three other first-team players have missed the trip to Watford . United slowly grew into the game, although they struggled to link up with Romelu Lukaku.

isis-killer-beheading-video-story-top Elizabeth Warren Fundraises Off Donald Trump's 'Pocahontas' Insult
Nov 29, 2017 - 00:24
HUCKABEE SANDERS: I think that is a ridiculous response. "He did this because he thinks that he can bully me and shut me up. But, you Honor and Respect them with a...racist, derogatory comment about Pocahontas.

isis-killer-beheading-video-story-top Trump has no plans to campaign for Moore in Alabama
Nov 28, 2017 - 00:28
President Donald Trump and first lady Melania Trump return to the White House Sunday after a spending five days in Florida. In a Real Clear Politics poll from November 9-20, Jones led Moore by less than 1 percentage point.

isis-killer-beheading-video-story-top Almost 200 Women Claim They Have Been Sexually Abused At Massage Envy
Nov 28, 2017 - 00:27
I was like, "Oh s-t!'" said one woman who declined to give her name as she left a session at the 63rd Street spa Monday morning. Almost 200 women have accused massage therapists at popular spa chain Massage Envy of sexual assault .

isis-killer-beheading-video-story-top Pharma leader MSD endorses government's Industrial Strategy
Nov 28, 2017 - 00:27
The industrial strategy follows hot on the heels of the clean growth strategy (CGS), launched in October . Future of mobility - we will become a world leader in the way people, goods and services move.

isis-killer-beheading-video-story-top Bali's Mount Agung Erupts For Second Time This Week
Nov 27, 2017 - 00:22
Around 25,000 people have been evacuated from the "danger zone" on the slopes of Agung to hundreds of refuge shelters. Qantas, Virgin and Dutch airline KLM soon followed Jetstar's lead in cancelling flights.

isis-killer-beheading-video-story-top UCLA names Chip Kelly new head football coach
Nov 26, 2017 - 00:22
Florida has moved on from Chip Kelly as its potential next head coach, multiple sources have told Yahoo Sports. Kelly will be formally introduced to the UCLA community and to media on campus Monday afternoon.

isis-killer-beheading-video-story-top Amazon founder Jeff Bezos becomes newest $100bn billionaire thanks to Black Friday
Nov 26, 2017 - 00:19
Bezos would be the first billionaire to pass the $100-billion mark since 1999, when Microsoft's Bill Gates accomplished the same. Bezos hasn't given or pledged as much to charity as his billionaire contemporaries like Gates or Warren Buffett .

isis-killer-beheading-video-story-top Wild Brawl Between Shoppers Forces Alabama Mall to Close
Nov 25, 2017 - 00:25
Police said two men were sitting inside a vehicle when one of them discharged the gun while trying to holster the weapon. No one was arrested in the violence, Lieutenant Keith Czeskleba said a statement released at around 9:45 a.m. on Friday.

isis-killer-beheading-video-story-top More than 230 killed at Sinai mosque in Egypt
Nov 25, 2017 - 00:23
If you enjoyed reading this article, support our independent journalism by sharing it on social media . The public prosecutors' office said in a statement 235 people had been killed and 109 more wounded.

isis-killer-beheading-video-story-top Tencent secures exclusive rights for PUBG in China
Nov 24, 2017 - 00:24
In terms of the partnership on PUBG Corporation's side, it couldn't have found a better partner to work with in China. Tencent has also promised that it is reworking the game specifically for the Chinese audience.

isis-killer-beheading-video-story-top U.S. sanctions 13 Chinese and North Korean organisations
Nov 23, 2017 - 00:19
The soldier was shot several times by fellow North Korean soldiers as he fled across the border to South Korea on November 13. The defector falls stretched out and unmoving in a pile of leaves against a small wall on the South Korean side.

isis-killer-beheading-video-story-top FC Basel v Manchester United
Nov 23, 2017 - 00:14
Jones aggravated a thigh injury on England duty and will also miss Saturday's Premier League game against Brighton at Old Trafford.

isis-killer-beheading-video-story-top Trump administration to end provisional residency protection for 50000 Haitians
Nov 22, 2017 - 00:19
That's why I continue to urge the administration to extend Haiti's TPS designation for 18 more months. A decision on El Salvador's status, which was given TPS after its 2001 quake , is due in January.

isis-killer-beheading-video-story-top Lady Driver With F-Trump Sticker To Discuss Legal Case
Nov 21, 2017 - 00:27
Nehls said Wednesday that the message could cause offense and raised the possibility of a misdemeanor disorderly conduct charge. The post quickly went viral, with thousands weighing in on the Fonseca's right to freedom of speech, according to the HuffPost.