Tencent secures exclusive rights for PUBG in China

China isn't locking out PlayerUnknown's Battlegrounds yet

The move comes after China's content regulator slammed the South Korean-made game, PUBG for short, last month for being too violent and said it would likely be blocked because it "severely deviates from socialist core values". The game's popularity is not limited to the West, and it's already very popular in China although one glance at the leaderboards goes to tell a story regarding the rampant cheating problem.

There's a few bits in that update on the official PUBG site that may interest fans including a tweaking of the hit damage, a number of audio alterations, and a couple of bug fixes. "Tencent will localize and operate the game by catering to the preferences of Chinese gamers". The companies also plan for "a fair and sustainable ecosystem by seeking co-existence with key stakeholders including live streaming platforms, media and PC cafes".

According to Reuter's translation of the Tencent statement, the eventual Chinese release of PlayerUnknown's Battlegrounds will see its content adjusted to align with "socialist core values, Chinese traditional culture, and moral rules".

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In terms of the partnership on PUBG Corporation's side, it couldn't have found a better partner to work with in China.

Tencent has also promised that it is reworking the game specifically for the Chinese audience. With Tencent behind the project, it's now unlikely such a ban will be put in place. The issue has been resolved to both Bluehole and Tencent's satisfaction, and now Tencent will be modifying PUBG to adhere to the rules China's government has set out for it to follow.

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