Apple TV 4K Delivers 4K HDR, Free Upgrades to Your Movies

Leak confirms next-gen Apple TV will finally support 4K streaming

It starts at US$179, versus $149 for the current model.

The new Apple TV also includes support for streaming video in HDR, or High Dynamic Range, which if the video supports it allows for a better contrast range (the spectrum between deepest black and brightest white) and more vivid colors. You need an enormous screen that supports 4K to appreciate the higher resolution, although I'm sure the Apple TV's interface elements will look much nicer all around in 4K. Apple announced they've partnered with Hollywood studios (Lionsgate, Universal, etc.) and Amazon Prime to bring users the biggest releases and more 4K content.

Customers will be able to order both Apple TV 4K models from September 15 with availability beginning from September 22 in the U.S. and 21 additional countries and regions and worldwide soon after.

Cue also revealed that the Apple TV app, now only available in the United States is to begin to roll out in other markets.

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The presentation also highlighted the Apple TV 4K's ability to go beyond streaming movies and TV shows.

With the new Apple TV 4K, the company is boasting Dolby Vision and HDR10. It will start shipping on September 22, Apple media boss Eddy Cue announced today. It is not yet clear whether the TV app will simply integrate with the existing tvOS app offerings or whether some of these content providers will expand the options available to Apple TV users. Additionally, Apple is launching the TV app in seven additional countries by the end of the year, including Canada and Australia later this month. Roku's Ultra player costs half the price of the $199 Apple TV, and does both 4k and HDR! This new hardware ensures seamless playback of 4K content at up to 60 frames per second.

That's an unbelievable amount of power for a set-top box, and it will ease 4K streaming on the device.

A10X Fusion chip. Same as the iPad Pro. This delivers two times the performance over the 2015 model and grants four times the GPU performance - at the keynote event, Apple demonstrated how the Apple TV 4K could smoothly run games.

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