Star Wars toy launch to unveil new 'Last Jedi' character

Star Wars Toy Launch to Unveil New'Last Jedi Character

And soon after, it was revealed exactly what this mission was - an expansion of the AR feature on the Star Wars app to feature characters tied to the next movie and its merchandise.

Disney and Lucasfilm have dubbed September 1, 2017 "Force Friday II", following the first Force Friday merchandising event, which took place on September 4, 2015 to celebrate the release of Star Wars: The Force Awakens.

The Resistance will have to go up against the First Order's more risky AT-ATs and warships in The Last Jedi.

The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries.

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Find the Force will see fans like us going into stores where Star Wars merchandise from The Last Jedi and interacting with characters from the film. Ever since audiences were first thrilled by A New Hope in 1977, they've wanted to become fully immersed in the galaxy far, far away and spend time with their favorite characters.

Mark your calendars, Star Wars fans. You'll be able to scan new in-store physical displays that feature characters like Rey and the new "Executioner Stormtrooper", and those characters will come to life on your screen, Pokémon-style.

Disney will certainly not need to rely on Jedi mind tricks to peddle the products, as the "Star Wars" franchise brought in $1.5 billion in sales over 2015 and 2016.

Each graphic reveals a different AR character experience every day from September 1-3. If you tweet photos or videos of your characters using the hashtags using #FindtheForce and #Sweepstakes during the weekend, you'll be entered to win in a chance to attend the premiere of The Last Jedi.

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