Amazon is bringing the Alexa digital assistant to its flagship Android app

Amazon acquired data analysis and search company in May

Back in March, Amazon added Alexa to its shopping app on iOS devices.

A Twitter user by the name of Nick Schwab posted the news after he had received a notification in the Alexa app on his device saying that the digital assistant is now also available in the Amazon app.

Amazon already offers a separate Alexa app, which has about 5 million downloads on Google's Play Store, but the shopping service's flagship app now sits somewhere between 100 and 500 million.

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Pretty soon, any Android user with the Amazon mobile app installed can access Alexa right inside the interface. Hence, the Android version of Alexa is very limited. While it's odd to be using a virtual assistant in a shopping app, it's a great way for the masses to try Alexa out and buy Echo devices if they like it. The e-commerce site recently confirmed to TechCrunch that the integration has started rolling out this week. By offering developers an "immersive learning opportunity", Amazon aims to build interest in its Alexa platform and solidify its presence in the voice computing market. Who wants to try playing Deal or No Deal from their Amazon app? The Californian firm was also reportedly negotiating with Google and IBM before agreeing to sell itself to Amazon, people familiar with the negotiations said.

The new Android integration comes after Alexa last week expanded to TVs and the company's own media streamers.

Thoughts on Alexa coming to Android?

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