Best Buy Tumbles as Amazon Service Puts Geek Squad in Jeopardy

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The online retailer is looking to find more ways to solidify its place as an indispensable part of our lives, and now coming into our homes to help set up devices like the Amazon Echo is a part of that. The people are actual Amazon employees-not contractors-who also have the appropriate certifications where required by local laws and regulations.

Amazon has been quietly rolling out its own fix and installation service, a competitor of sorts to something like Best Buy's Geek Squad, according to a report from Recode out this morning.

For now, Amazon is booking free 45-minute appointments from 8am to 8pm, seven days a week, with "no obligation to buy". Company experts will answer questions and set up products like smart lights, thermostats and of course, Amazon's line of smart devices. Essentially an Angie's List competitor, Amazon Home Services is available across the USA today.

Recodealso noted that Amazon is now postings jobs for "field technicians" in multiple cities, including Tampa, Miami, Houston, Dallas, and Las Vegas. Best Buy's Geek Squad offers a wide range of services including smart home installation, appliance repairs and wearable technology support.

The services are only available in select markets of Seattle, Portland, San Francisco, San Diego, Los Angeles, San Jose and Orange County, CA as of now, but will roll out to other soon. They also provide tech support and fix services for PCs.

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But now that Amazon is getting into home consultations, Best Buy should be anxious that it will keep expanding.

Amazon's smart home ecosystem. You can use Apple's website to find a local Apple Consultants Network member to help, assuming you've heard of the program.

On the job listings, Amazon describes core responsibilities that include things like traveling to customers' home for set up and troubleshooting, advising customers on products that meet their needs, and completing product reviews via blog posts and videos.

Amazon introduced this new consultation and in-home technical assistance and installation business without much publicity.

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