'iPhone 8' dummy shown in new video

The iPhone 10 years on: from innovation to compromise

Shares of Apple hit an all-time high last month, not necessarily because of what it's done in the past; it's more that expectations are high for the iPhone 8 to be a bar-raising rollout. With a decade on, they are still making the headlines. Sure, I wanted a phone with a camera, a real mobile browser and a new-fangled touchscreen, but my no-name flip phone did the job just fine.

The iPhone also had its critics, and while some made claims about longevity and impact that would ultimately prove to be embarrassingly inaccurate, Microsoft's CEO Steve Ballmer perhaps put it best when he said: "You can get a Motorola Q for $99". Changing the way we record our memories and the news. From apps to games, it populated their digital shopfront. (NASDAQ:AAPL) released the first iPhone.

June 19, 2009: Apple iPhone 3GS goes on sale.

From what we know so far, the Apple iPhone 8 is rumored to sport a 5.8-inch OLED display panel while in terms of design, the smartphone is said to be scaled down from previous generation iPhones.

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This restriction led ABI principal mobile broadband analyst Philip Solis to declare: "We must conclude at this point that, based on our current definition, the iPhone is not a smartphone; it is a very high-end feature phone". The trusty model has seen more than 35 million searches in the past three years - that's 22 every minute! With a stainless steel and glass body, the device got a dapper squarer look with chamfered rounded corners. Then, for the first time in the iPhone's history, Apple introduced two new models at the same time, the iPhone 5S and iPhone 5C (September 2013). It had a front camera for video calls and iOS 4 for advanced level multitasking. He looked out over the next few years, and one interesting nugget in his report is that he sees iPhone growth peaking in fiscal 2019.

The new vertically-oriented dual-lens rear camera is also present and correct. The late Steve Jobs, in a classic instance of mis-direction, had been quoted as saying how hard it was to work with the phone companies, implying he felt it was not a worthwhile battle.

June 24, 2010: The iPhone 4 was launched. It's unlikely that smart phones would have developed as fast without the foresight of Apple, so (although I've never owned one) the iPhone really did change the way I lived and worked forever. Before the iPhone, "they were all about iPods.They phased the out because now, 'everyone has an iPhone'".

Apple's iPhone 8 might have just become the worst-kept secret in the smartphone market. This year is set to be no different with the release of the iPhone 8 and a possible 10th-anniversary version of the iconic handset.

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