Amid Growing Boycott, Google To Overhaul Ad Policies

In any case, there have been no different reports enumerating occasions in which advertisements from the organizations named above kept running over hostile substance on YouTube or Google's Display Network.

AT&T and Verizon are removing their ads from YouTube and other Google non-search platforms over concerns of being associated with materials promoting hateful speech and terrorism. Such videos include rape apologists, anti-Semitism and terrorist propaganda.

The problem is hard to control, since Google's network extends to roughly two million websites, with thousands more added every day.

Last week, an investigation by The Times in London newspaper revealed the ads of major brands were appearing in videos delving into contentious themes.

The timing of YouTube advertiser fallout couldn't be worse for the ad-supported long-tail video marketplace, and it couldn't be better for broadcasters, heading into the 2017-18 upfront and "NewFront" advertising marketplace.

That leaves only targeted search advertising intact, which is when a company pays money to bid for placement of an ad on Google's search results page when a user types in a certain combination of keywords.

Google responded quickly with an apology and an update to its brand safety controls for display and video advertisers, including more robust defaults to automatically omit a broader range of content, and a promise to hire "significant numbers" of people and to develop new machine-learning and AI-driven tools to increase its ability to review and block "questionable content for advertising".

More than 250 organizations, including the British government, Toyota and McDonald's have stopped advertising on Youtube in the United Kingdom.

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He said Google had "heard from our advertisers loud and clear that we can provide simpler, more robust ways to stop their ads from showing against controversial content".

Ronan Harris, Google's United Kingdom managing director, said in the blog post that past year, Google removed almost two billion offensive ads from its platforms and also blacklisted 100,000 publishers from the company's ad sense program.

Schmidt, in an appearance on Fox Business Network's "Mornings With Maria" on Thursday, said Google can generally ensure clients that their ads won't be placed next to "hate" content. Bob Liodice, CEO of the Association of National Advertisers, said that Google as well as other digital advertising platforms must do more to make digital advertising absolutely safe for brands.

Control over online ad placement has become a hot-button issue for advertisers, with social networks and news aggregators coming under fire during and after the United States presidential election for spreading fake news reports.

AT&T, Verizon, Johnson & Johnson and other major US advertisers are suspending their marketing campaigns on Google's YouTube site. Nor is it to say that Google can't do more to police the global hatred brigades.

Most Google advertising revenue is bought on well-defined metrics and ROI profiles, and the ROI will remain solid as long as consumers are on the platform. "So starting today, we're taking a tougher stance on hateful, offensive and derogatory content".

In a blog post on Monday, Google's chief business officer Philipp Schindler apologized for the ad adjacency issues, and said it is working to make sure that ads only show up next to creators the company can vouch for, and make it easier for advertisers to control which kinds of content their ads appear next to.

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