Wal-Mart Just Admitted Amazon Prime Can't Be Replicated

Wal-Mart had pushed ShippingPass, with a $49 annual membership fee, but it never took off. ShippingPass members will get a full refund. Basically, all of the customers of Walmart is qualified for their free two-day shipping, there's no other fees or any enrollment needed for the customer to acquire the new platform but of course, with a minimum spend of $ 35, CNET reported. Customers can have orders of any price shipped to a Walmart location within two days.

In this day and age, two-day shipping is really just table stakes - people shouldn't have to pay for it and certainly not a membership.

"I couldn't be more excited", says Walmart U.S. eCommerce president and CEO, Marc Lore. Amazon heavily promotes its offers of Amazon Prime, which charges $10.99 a month for unlimited two-day shipping after a month-long free trial period. Before Jet, Lore had sold his earlier e-commerce company Quidsi, home to Diapers.com and others, to Amazon.

Walmart isn't charging a membership fee. It's perhaps in the case of Amazon Go that the differences between the two companies is the most clear, or at least ultimately indicative of why Walmart's new shipping model is way too little and far too late. It has now killed ShippingPass in favor of free 2-day shipping.

That said, Amazon Prime offers something that Walmart can't. This includes products that customers shop for the most, such as household necessities like baby and pet products, food, cereal and peanut butter, cleaning supplies and beauty items, as well as electronics and toys, Walmart said. Walmart recently announced that they will be offering a two-day shipping on almost 2,000,000 items for all.

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If you regularly use and enjoy the non-shipping benefits of Amazon Prime, it's pretty easy to justify paying $99 annually for the service.

Two million of the 20 million products carried on Walmart's website will be available for two-day shipping.

How this aggressive move will affect Amazon remains to be seen.

As a result of the change, Walmart will be scrapping "ShippingPass", a two-day shipping program it has been testing for several years that costs $49 annually.

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